How to Set Up Google Analytics on Your Website

Posted on by Noah Belkacem

Introduction

Google Analytics is a powerful tool that provides insights into your website’s traffic, user behavior, and much more. This tutorial will guide you through the process of setting up Google Analytics on your website, step by step.

Step 1: Create a Google Analytics Account

First, you’ll need a Google Analytics account. If you don’t have one, you can create one by visiting the Google Analytics website.

Step 2: Set Up a Property in Google Analytics

A property represents your website or app and is the collection point in Analytics for the data from your site or app. Here’s how to set it up:

  • Click on ‘Admin’ in the lower left-hand corner.
  • Under the ‘Property’ column, click on ‘Create Property’.
  • Fill in the details of your website.
  • Click on ‘Create’.

Step 3: Set Up a Reporting View in Google Analytics

A view is a subset of an Analytics property’s data. Here’s how to set it up:

  • Under the ‘View’ column, click on ‘Create View’.
  • Select ‘Website’ view.
  • Fill in the Reporting View Name.
  • Click on ‘Create View’.

Step 4: Install Google Analytics Tracking Code

Now, you’ll need to install the Google Analytics tracking code on your website. This code collects data about your website and sends it to Google Analytics.

Here’s a sample of what the Google Analytics tracking code looks like:

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-XXXXX-Y', 'auto');
ga('send', 'pageview');
</script>

Replace ‘UA-XXXXX-Y’ with your Tracking ID. You can find your Tracking ID in your Google Analytics account, under ‘Tracking Info’ > ‘Tracking Code’.

Step 5: Verify the Setup

To verify that you’ve set up Google Analytics correctly, you can check your Google Analytics dashboard and see if it’s receiving data.

Conclusion

Congratulations! You’ve successfully set up Google Analytics on your website. Now, you can start analyzing your website traffic and make data-driven decisions to improve your marketing strategies.